Served as the primary creative partner for siY, LLC for over five years, designing and maintaining the organization's brand across every touchpoint. Built the visual system from scratch and applied it consistently across the website, marketing collateral, event materials, social media, and digital content.

Led a full website redesign, defining the visual language, page structure, and content hierarchy that continue to support the organization today. Developed scalable event collateral systems for summits and speaking engagements, including posters, tent cards, program sheets, and branded display materials.

In addition to brand systems, supported direct client engagements by developing executive presentation decks, leadership meeting materials, strategic planning documents, and briefing materials for organizations across financial services, credit unions, and leadership development. Every deliverable was built to Joe’s standard: high-touch, confidential, and highly polished.