Pebble in the Pond™ was developed as a newsletter to extend Joe Morgan’s leadership insights beyond speaking engagements and coaching conversations, creating a consistent one-to-many channel for his ideas.

Built and operationalized the full newsletter system end-to-end—concept development, naming, editorial structure, and visual design system. Managed weekly production and publishing across Mailchimp, Squarespace, and LinkedIn, including editing and formatting all content.

50+ editions · 60% average open rate · 2,600+ direct site visits · Deployed weekly